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           "There are things we've done, and then there are things we are becoming.

          It's a constant evolution."


Anna (A.Ray) is an interdisciplinary artist, writer and producer with a passion for future world building. She developed her creative skills studying at the Victorian College of the Arts and working for several years as a theatre performer, writer and actor, co-devising works with artist collectives and professional experimental theatre companies.  She later began her career as a lawyer working with Australia's leading media production houses in legal and business affairs. Her passion for impact storytelling came working as a US campaign director for a worldwide, anti-poverty campaign with Global Citizen. Returning to Australia, she continued her interest in the business for impact movement, and devised a national program for SME and startups to achieve B Corporation certification. 

Inspired by the power of story, technology and business to be forces for change, she also began working on company culture transformation programs as a writer/producer with global organisations. She was also co creator and showrunner for 4 seasons of "That StartUp Show", a Webby Award honoured webseries and podcast focused on start up culture, innovation and future technology. She is now CoFounder at, a web3 focused interdisciplinary studio and research lab bringing together many disciplines in arts, technology and science to focus on the future of storytelling, and world-building with empathy at the core. She recently launched her first art exhibition 'The Metaverse Store EST 2042' with co founder Ace Salama. She has always gone down the road less travelled drawing on experiences in her speculative world building. Her current focus is humanity’s relationship to technology, post life consciousness and our connection to nature. She also has a particular fascination with 'out of place objects.' She has spoken at some of Australia’s largest creative innovation conferences and film festivals.

Anna is an honoree for the Tech Diversity Innovation Award (2016), a Techboard Community Leader Award (2017) nominee and was a finalist for BT Women in Media Awards for Best Creative Producer (2019).  She has a Bachelor of Arts and Law from the Australian National University.  She is a regular speaker, MC, and mentor in the innovation/creative tech arena. She loves people, plants & coffee.

Anna has been incredible to work with, she is always personable and brings energy and enthusiasm to everything she does. I always look forward to the opportunity to collaborate with Anna as an industry thought leader and to bring a professional and considered voice ”

                                                  - Emma Forster, Smart City Projects, City of Melbourne Open Innovation Challenges

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